Every business now is picking social media marketing as the best promotional tool because of its effectiveness. You no longer have to draft physical posters or erect billboards which you are not even sure if target customers will read. You can market your products right from your phone and cut deals worth thousands or millions right at the comfort of your home. The good thing about social media marketing is that you do not have to be an expert in the field to do it. You just need to learn a few tricks. The following are the perfect tips on how to use Instagram for your business.
Set an official business account
Most people use their personal accounts to promote their products. This will never work well especially when you have to post your vacation photos on the same account you use for your products. It gets worse when your business name is different from your official name on your Instagram account. Just take some time and create a different account that purely deals with your business and separate it from your private life. Have a logo and a tagline that enlightens people on what your business is all about.
Take advantage of various automation tools
Promoting your business can be time-consuming which leaves you with less time to do the core business. There are various automation tools that you can use to schedule posts, search for hashtags and increase engagement of your followers. Instagress was one of the most famous tools, but unfortunately, it shut down. The good news is that there are various alternatives as you can find on The Small Business Blog which are even better. The good thing about automation bots is that they help you connect with customers and industry leaders and at the same time focus on service delivery.
Measure your success
The idea behind marketing is attracting more customers and increasing sales. You can easily figure out the customers that like and comment on your products the most. You can then know the age group or gender that connects with your brand more than others. You should also seek to know the time of the day that your customers engage most on your posts. You can then schedule your posts depending on these metrics. Pay close attention to the media that engages users most. You should be able to tell if it is a video, infographic or text.