Love it or loathe it, there is no escaping the fact that Google can drive a considerable amount of traffic to websites worldwide. For this reason, most webmasters regularly consult Google’s Search Guidelines and do everything that they can to make sure that their website is compliant with them and has a good chance of appearing when people search for specific terms.
Having a Good SEO Ranking
One of the critical things that people often overlook when it comes to obtaining a strong SEO ranking is how mobile-friendly their website is. Google first introduced a mobile quality threshold back in 2018. Still, it has since published more stringent criteria that a site must meet to perform to the best of its ability in the Google search results. For this reason, it’s well worth regularly double checking a website’s performance with Google’s Page Speed Insights tool to avoid any problems from occurring.
Other considerations to make when building a website relate to the content. This must be interesting, well-written and relevant. While content is vital to attract people to a website in the first place, it’s also essential to make sure that it is interesting enough to keep them there and encourage them to explore deeper into the website.
Finally, make sure that the website is regularly updated with new and exciting content. Google takes the freshness of a website into account when it is deciding where to place it in the rankings, and high-quality, recent articles tend to do exceptionally well. For this reason, it’s a good idea to regularly add new content to a website and make sure that any existing content remains relevant and up to date.
Keeping SEO Rankings Strong
After putting in a lot of effort to get a website as high up the Google rankings as possible, most webmasters will want to make sure that they stay in the coveted position that they have achieved. However, Google rankings fluctuate constantly, and just because a site is at the top of a particular search term on one day doesn’t mean that it will be the next. For this reason, it’s essential to use a daily SEO rank tracking service to keep an eye on search engine rankings. These types of services will log any changes in site rankings and send an alert, allowing the website owner to quickly resolve any problems that have arisen before they start to have a negative impact on website traffic and performance.
Following the advice above will make sure that any website looks its best in the eyes of Google and has a great chance of obtaining a strong ranking.