Functional elements are necessary when considering the design of a website. They improve user experience (UX) and also help your site rank highly on search engines. They include:
Navigation
A website’s navigation is an essential element that tells if a website is working properly or not. The navigation can help new visitors learn about your site’s offer or allow them to navigate easily from one page to another.
User Interactions
Visitors’ devices can determine the type of interactive experience each person gets on a website. Interactions include typing, scrolling, clicking, etc., which offer the impression that the user is in control. Hence, disable autoplay, don’t underline texts that are not clickable,
avoid scroll-jacking and pop-ups.
Animations
Adding animations can engage your page’s visitors for a long time. However, keep your animation simple and minimal in the beginning.
Speed
A slow website can make an audience hit the back button quickly. This can affect the website’s ranking on search engines. Compressing images on a website typically helps the site to load faster.
Site structure
If visitors are missing the road on your website, the crawlers may be doing the same. Ensure you don’t have a poor website structure for a great user experience.